AACCC
Our reimagined identity reflects a modern, faith-driven commitment to justice and civic engagement within the community.
Role | Principal Designer
Problem | Brand recognition and accurate representation.
Tasks | Brand peer research, Color theory, Logo creation, Low and high-fidelity mock-ups, digital and print assets, and Stakeholder communication.
Summary
The African American Christian Clergy Coalition needed a refreshed identity to boost brand recognition and alignment with its mission. With new visuals, color, and type, I enhanced brand awareness, making the brand more recognizable and impactful.
Challenge
The African American Christian Clergy Coalition faced challenges with brand recognition and a lack of alignment to its mission and values. Their identity needed to better reflect their Christian faith and deep roots in African heritage while resonating with their community. The goal was to create a cohesive, impactful brand that honors their legacy and strengthens their presence.
first thoughts…
The clients were open to all concepts that included | AACCC and a cross
After meeting with clients, they selected two concepts they liked the most | Pros: Abstract shapes and clean lines
ideations
Here, we introduced digital mockups, colors, and fonts
Another meeting with the clients took place after the first ideation
PROS: Font | Deep blue color family
CONS: Not abstract enough | AACCC not legible | Add brighter colors | More visible cross
ideations
Here, we introduced digital mockups, colors, and fonts for the second and third option
Client feedback | PROS: Abstract shapes and bright color options
CONS: legibility of AACCC and color fluidity
We flipped the first “C” to the client’s liking and cleaned up the “A’s”. The final logo below
