Doer Nation

A health and fitness powerhouse. Offering personal and group training with athlete guidance for professional results.

Role | Principal Designer

Problem | Update brand to relate to a broad clientele

Tasks | Rebranding, digital and print assets

Tools | Ps and Ai

Challenge

This is the clients’ first company, so there is a lot of history to the original branding. Creating a modernized version of the original mark so that the history is not lost but strong enough to excel in the future.

Continue Trust & Credibility | Audience Engagement | Scalability | Community Building

first thoughts…

The initial event was titled “Illuminate” | A “Neon theme was desired

After changing the event name, we mocked out a few landing pages for the website Pros: colors and image treatment and style | Cons: cohesion across mediums