Godly Today

Godly Today is a Christian-based platform dedicated to inspiring daily growth and faith. Offering affirmations, mentorship, education, and more, it empowers individuals to live purposefully and deepen their spiritual journey.

Role | Principal Designer, UI designer

Problem | Brand Identity and user interface for the new brand

Tasks | Brand creation, Color theory, use wireframes to produce high-fidelity mock-ups, digital and print assets, worked cross-departmentally as a UI designer

Challenge

Since this is a new brand launch, we brainstormed some potential pain points that could occur. Building Trust & Credibility | Audience Engagement | Scalability | Community Building

first thoughts…

The client was open to all concepts that included | A “Google” search engine and newspaper feel

After meeting with clients, they selected two concepts they liked the most | Pros: Colors and shape

focus…

Here, we started focusing on the two options the client liked and worked with the UX designer to form proper wireframes

Another meeting with the stakeholders took place after the first ideation of the website.

PROS: Color | imagery

CONS: Better User flow | Automated News highlights | Funnel to profitable products

ideations

Here, we introduced digital mockups, colors, and fonts for the second and third option

Client feedback

PROS: Abstract shapes and bright color options

CONS: legibility of AACCC and color fluidity