TOU Live was the company’s first live conference hosted in Chicago!

TOU Live

Role | Principal Designer, Coordinator

Problem | Branding and User Interface for the new challenge

Tasks | Challenge Branding, use wireframes to produce high-fidelity mock-ups, work cross-departmentally as a UI designer

Tools | Ps, Ai and Figma

Challenge

Since this is a new brand launch, we brainstormed some potential pain points that could occur. Building Trust & Credibility | Audience Engagement | Scalability | Community Building

first thoughts…

The initial event was titled “Illuminate” | A “Neon theme was desired

After meeting with clients, they enjoyed elements from both concepts and wanted to merge the visuals Pros: colors and image treatment | Cons: event name

After changing the event name, we mocked out a few landing pages for the website Pros: colors and image treatment and style | Cons: cohesion across mediums

2nd thoughts…

Here, we started the roll-out of the specific assets the events will need